- question of the week - color of the week  


Pink is a popular color on Valentine's Day. It suits well the meaning of the day; in western countries pink is associated to sweetness and romanticism.

Pink is a womanly color and regarding children it is connected to little girls. Nowadays, this notion is strong. A girl can wear light blue without losing her identity, but how about a boy dressed in a pink playsuit? The impression of subtle femininity has resulted in many present-day women avoiding pink dresses. On the other hand, it is easy to emphasize one's femininity by using pink.

Apparently, the process of pink color becoming feminine has not happened until the Second World War. Still in the beginning of the 20th century in the United States, pink was recommended to little boys as a perky color.

Each color also has a gloomy story. In the Nazi concentration camps, pink was the distinctive color of homosexuals. Perhaps pink was already associated to feminine traits in Germany at that time?

The English name of the color is pink, but in Finnish there is no distinct word for it, we call it "light red". In Finnish pink and light red give different impressions: light red has a more subtle quality, whereas pink is a glaring color. In Finnish, shades of pink are on many occasions referred to as red, even if they are most likely conceived as the same. For instance, coral pink, salmon pink and fuchsia pink are named red respectively, but denote the same colors.