- question of the week - color of the week  

Culture of colors

What does the culture of colors consist of? The question is intriguing and complex. The use of colors can be considered from many points of view: symbolism, the traditional color palette, the artists' colors, or the history of pigments, for instance. Our conceptions of colors are dependent on the culture we live in. Colors exist in all areas of life - e.g. in traffic, fashion, advertising, and food, from alluring packages to the colors of fresh products.